Andrea Iervolino and Monika Bacardi announce the creation of AMBI-SINO China

AMBI Pictures_Lady Monika del Campo Bacardi e Andrea Iervolino

Andrea Iervolino and Monika Bacardi announce the creation of AMBI-SINO China to Finance and Produce Chinese Original Content and Co-Produce English-Language Content with Chinese Partners.

Andrea Iervolino and Monika Bacardi of AMBI Group, the consortium of vertically integrated film development, production, finance and distribution companies owned and operated by Andrea Iervolino and Monika Bacardi, announced today a partnership with Beijing based SinoLicensing, led by CEO Chuan “Melody” Bi, to create AMBI-SINO China. Melody Bi and Andrea Iervolino will oversee the day-to-day operations of AMBI-SINO China.

AMBI-SINO China, based in Beijing, is a finance, production and distribution company that will focus on expanding AMBI Group’s worldwide distribution network in China, Hong Kong and Taiwan. In addition, AMBI-SINO will finance and produce Chinese original content, co-produce English-speaking content with Chinese partners, and serve as a local production partner for AMBI’s productions and third-party projects.

AMBI-SINO China will exploit a strong base of intellectual properties, which AMBI is able to provide from its film library acquisitions, most notably the 400+ Exclusive Media Group library that covers an incredibly diverse portfolio of critical hits, commercial blockbusters and cult favorites such as “Memento,” “Rush,” “The Mexican,” “Ides of March,” “We Were Soldiers,” “What Women Want,” “Hit and Run,” “Anna Karenina,” “Begin Again,” “Coriolanus,” “End of Watch,” “Parkland,” “Sliding Doors,” “Snitch,” “Undefeated,” “The Way Back,” and “The Skulls,” to name a few. These properties, and more, will be considered for local remake opportunities in the Chinese language with cooperation from local and international financing partners.

Initially, AMBI-SINO China will produce Chinese-language remakes of titles currently handled by AMBI Distribution, will co-produce English and Chinese feature films, and co-finance local Chinese content, both for theatrical, and on-line distribution. While motion pictures are core to the AMBI-SINO China’s operations, the Beijing-based team will handle other formats of popular content, including games.

Commenting on AMBI’s move into China, Andrea Iervolino said, “For years I looked at China as the biggest opportunity in our business, and for years I have studied the country looking for the best way to build a business there, and for the right local partner to work with, expanding on my 6-year working experience there in the electronics sector. I am glad we finally found this in the team headed by Melody. We are excited about the opportunity to create a China-based extension of our Company, which will prove extraordinarily valuable not only to us, but also to the network of producers, distributors and content creators that are joining us on a daily basis. The ability to operate in China as a Chinese company, with highly respected local partners, will multiply and streamline our opportunities there and around the world.”

Added Melody Bi, “Echoing Andrea’s thoughts, this partnership will allow us to bring the highest quality Hollywood content to the Chinese audience, as well as local language adaptations, and merchandising opportunities. This partnership will also allow SinoLicensing to achieve its mission of fostering growth for legitimate entertainment properties in China. We will be combatting the local piracy of AMBI’s, our partners’ and our intellectually properties. The China film industry has been one of the fastest growing industries in the world and we are excited to work with Andrea and the AMBI team, who not only have strong passion for the China market, but also respect and understand the differences and uniqueness of the local audience and ecosystem here.  The partnership of SinoLicensing and AMBI will leverage the resources and strengths of both companies to deliver the highest caliber content to a global audience.”

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